Bernie – Millennium


Bernie is a 2011 American dark comedy film directed by Richard Linklater, written by Linklater and Skip Hollandsworth. The film stars Jack Black, Shirley MacLaine and Matthew McConaughey. It is based on a 1998 Texas Monthly magazine article by Hollandsworth, "Midnight in the Garden of East Texas," that chronicles the 1996 murder of 80-year-old millionaire Marjorie Nugent in Carthage, Texas by her 39-year-old companion, Bernhardt "Bernie" Tiede. Tiede proved so highly regarded in Carthage that, in spite of Tiede's confession to the police, the district attorney was eventually forced to request a rare prosecutorial change of venue in order to secure a fair trial.

The film received critical acclaim for its direction, accuracy to the real-life event, "Town Gossips" element, and particular praise for Jack Black's portrayal of Tiede, with many calling it his best performance to date.

The Goal: Millennium Entertainment wanted more people to see their film.

Social Impulse provided a solution by creating an “Ambassador’s Club” for Bernie: The Movie, which helped them go viral on social media by turning their most avid fans into Brand Ambassadors. Our white-branded Player Acquisition Platform utilizes proprietary Facebook enterprise software to provide custom designed badges, leader boards, forums, add-a-friend programs, screenshot contests, couponing, and sweepstakes. A system where fans could push out video trailers and other selected content to their friends in order to earn points they could later exchange for valuable in-game merchandise; in the case of Bernie that swag ranged from movie posters signed by the cast, to the actual cowboy hat worn by Matthew McConaughey, to a 15 minute skype call with writer/director Richard Linklater.

See also