RAID: Shadow Legends – Joined Media Group


RAID: Shadow Legends Game. Influencer Ad Campaign for JMG

Battle your way through a visually-stunning realistic fantasy RPG with hundreds of Champions from 16 playable factions.

To save the world of Teleria, you will recruit its most legendary warriors from the forces of Light and Darkness. You must train them to fight together, mold them into living weapons, and assemble the greatest raiding party ever seen.

The Goal: Plarium Games requested that Joined Media Group (JMG) create a series of .30 Television Spots for their game RAID: Shadow Legends.

Social Impulse tapped Steven-Elliot Altman to write two video marketing campaigns for RAID: Shadow Legends; featuring 6 .30 Television spots to be aired as part of JMG’s highly innovative influencer marketing program. Campaign One included 4 live action spots with a comedic and nostalgic approach. Campaign Two included 2 animated spots featuring fictitious games that could never possibly exist (or could they?) that Steve dreamt up.

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