Red Lights is a 2012 Spanish-American thriller film written and directed by Rodrigo Cortés and starring Cillian Murphy, Sigourney Weaver, Toby Jones, Elizabeth Olsen and Robert De Niro. The plot focuses on a physicist (Murphy) and a university psychology professor (Weaver), both of whom specialise in debunking supernatural phenomena, and their attempt at discrediting a renowned psychic (De Niro) whose greatest critic mysteriously died 30 years prior.
The Goal: Millennium Entertainment wanted more people to see their film.
Social Impulse provided a solution by creating an “Ambassador’s Club” for Red Lights: The Movie, which helped them go viral on social media by turning their most avid fans into Brand Ambassadors. Our white-branded Player Acquisition Platform utilizes proprietary Facebook enterprise software to provide custom designed badges, leader boards, forums, add-a-friend programs, screenshot contests, couponing, and sweepstakes. A system where fans could push out video trailers and other selected content to their friends in order to earn points they could later exchange for valuable in-game merchandise; in the case of Red Lights that swag ranged from posters autographed by the stars of the film, DVD's, Blue Rays and more!
