Bernie – Millennium

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Bernie is a 2011 American dark comedy film directed by Richard Linklater, written by Linklater and Skip Hollandsworth. The film stars Jack Black, Shirley MacLaine and Matthew McConaughey. It is based on a 1998 Texas Monthly magazine article by Hollandsworth, "Midnight in the Garden of East Texas," that chronicles the 1996 murder of 80-year-old millionaire Marjorie Nugent in Carthage, Texas by her 39-year-old companion, Bernhardt "Bernie" Tiede. Tiede proved so highly regarded in Carthage that, in spite of Tiede's confession to the police, the district attorney was eventually forced to request a rare prosecutorial change of venue in order to secure a fair trial.

The film received critical acclaim for its direction, accuracy to the real-life event, "Town Gossips" element, and particular praise for Jack Black's portrayal of Tiede, with many calling it his best performance to date.

The Goal: Millennium Entertainment wanted more people to see their film.

Social Impulse provided a solution by creating an “Ambassador’s Club” for Bernie: The Movie, which helped them go viral on social media by turning their most avid fans into Brand Ambassadors. Our white-branded Player Acquisition Platform utilizes proprietary Facebook enterprise software to provide custom designed badges, leader boards, forums, add-a-friend programs, screenshot contests, couponing, and sweepstakes. A system where fans could push out video trailers and other selected content to their friends in order to earn points they could later exchange for valuable in-game merchandise; in the case of Bernie that swag ranged from movie posters signed by the cast, to the actual cowboy hat worn by Matthew McConaughey, to a 15 minute skype call with writer/director Richard Linklater.

Red Lights – Millennium

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Red Lights is a 2012 Spanish-American thriller film written and directed by Rodrigo Cortés and starring Cillian Murphy, Sigourney Weaver, Toby Jones, Elizabeth Olsen and Robert De Niro. The plot focuses on a physicist (Murphy) and a university psychology professor (Weaver), both of whom specialise in debunking supernatural phenomena, and their attempt at discrediting a renowned psychic (De Niro) whose greatest critic mysteriously died 30 years prior.

The Goal: Millennium Entertainment wanted more people to see their film.

Social Impulse provided a solution by creating an “Ambassador’s Club” for Red Lights: The Movie, which helped them go viral on social media by turning their most avid fans into Brand Ambassadors. Our white-branded Player Acquisition Platform utilizes proprietary Facebook enterprise software to provide custom designed badges, leader boards, forums, add-a-friend programs, screenshot contests, couponing, and sweepstakes. A system where fans could push out video trailers and other selected content to their friends in order to earn points they could later exchange for valuable in-game merchandise; in the case of Red Lights that swag ranged from posters autographed by the stars of the film, DVD's, Blue Rays and more!

The Killswitch Review – Yard Dog Press

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The Killswitch Review by Yard Dog Press

In the tradition of Blade Runner and Brave New World comes a terrifying postmodern vision. By the year 2156, stem cell therapy has triumphed over aging and disease, extending the human lifespan indefinitely. But only for those who have achieved Conscientious Citizen Status. To combat overpopulation, the U.S. has sealed her borders, instituted compulsory contraception, and made technology-assisted suicide readily available. But in a world where the old can remain vital forever, Americas youth have little hope of prosperity. Jason Haggerty is an investigator for the government agency responsible for dispensing personal handheld devices that record a citizen’s dying moments. When three teens stage an illegal public suicide, Haggerty suspects their deaths may have been murders. Now his race is on to uncover proof and prevent a nationwide epidemic of copycat suicides. Trouble is, for the first time in history, an entire generation might just decide they’re better off dead.

The Goal: Yard Dog Press wanted more people to buy their book.

Social Impulse launched a marketing campaign that included multiple outlets; most notable a campaign through Suicidegirls.com, and was able to meet Yard Dog’s satisfaction in book sales. We also produced what we feel was one heck of a cool 30-second television spot for the book.